Marketing leader with a background in neuromarketing. Builds marketing departments, drives growth and combines strategy, execution and AI-driven process automation. Former CMO at BoxNow and co-author of Denmark's first textbook on digital marketing. Based in Copenhagen.
Figures are published in Anita's own LinkedIn posts and profile.
Anita Lykke Klausen is a Danish marketing leader specialising in neuromarketing, brand strategy and growth. She has seen the field from every angle — specialist, manager, group management and CMO — across agency, in-house, commercial, NGO and the public sector.
She started working with neuromarketing early: why people actually buy, and how to reach the decision before reason kicks in. That understanding has become a foundation she still builds on — most recently extended with AI, which she uses to structure, build and automate workflows. She is a strategist in the planning and a specialist in the execution.
Marketing leadership · brand strategy & rebranding · growth (CAC, CPL, conversion) · neuromarketing · marketing automation & AI · content strategy · social media.
Responsible for marketing and growth. Rebranded the entire company — name, identity, product strategy and tone of voice. In the first six months: CAC −75%, CPL −57% and conversion rate doubled. Also built the systems that tie the business together across operations, sales and customer service.
Promoted to group management. Marketing Director for three of the group's four subsidiaries, with strategy and budget responsibility. Started as head of the Paid Social department.
Own company specialising in neuromarketing, run both full-time and alongside other roles. Advised GN Store Nord, Ørsted, DR, BWTdanmark and the Danish Refugee Council, among others. Taught for several years at IBA Business Academy and DMJX.
Media advisor with budget responsibility. Led the launch campaign for the NemID key app for the Danish Agency for Digitisation — from 0 to more than 550,000 downloads.
Built the social department from a single new position to a team of five, and a following from 0 to 90,000+. Campaign lead for Realdania, TrygFonden and VisitDenmark — including "Bo trygt!", which cut burglaries by 22% after the first campaign year.
Co-author of Denmark's first textbook on digital marketing (2017). Today used as curriculum at several higher-education institutions.
Book (2019) for future and new digital professionals — stories, mistakes and lessons from the industry.
Host of the podcast on digital marketing, leadership and strategy (2016–2020). More than 1M downloads.
Speaker at MarketingCamp and Denmark's largest marketing conferences. Lecturer at IBA Business Academy and DMJX.
The M Talents 2020, Dansk Markedsføring — a list of 20 talents in the Danish marketing industry. Kforum thesis award 2016 (3rd place) for the thesis "The Social Fix".
"A very ambitious, inspiring and open person — the kind of student every supervisor dreams of. Her specialist knowledge and personality are an enormous resource for any company working with social media."
"Competent advice. Short, effective meetings. Fast follow-up. Good results. At SIND we are very satisfied with the collaboration and the results."
Master's degree from Copenhagen Business School in International Business Communication with a specialisation in intercultural market studies (2013–2015, final grade 12/A). Bachelor's degree from the University of Southern Denmark. Continuing education in cognitive psychology and artificial intelligence (Folkeuniversitetet).
Press: Bureaubiz · Markedsføring.dk (The M Talents 2020). Read this page in Danish →
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